I’ve seen how your data gets treated from the inside
I spent years as a data engineer. My job was building the systems that collect, store, and process user information. I saw from the inside how companies handle your data. The shortcuts. The compromises. The gap between what the privacy policy says and what’s actually happening in the database.
That changes how you see things. Over time, I developed habits that would seem extreme to most people: separate identities, multiple phone numbers, careful compartmentalization between every sphere of my digital life. My personal phone number, I give it to maybe five people. For everything else (Kijiji, applications, forms), it was always a different phone number.
It worked. But managing all of that manually is exhausting.
The problem nobody solves
I tried everything. Additional SIM cards. Temporary phone number applications. Call forwarding services. Every solution fixed one piece of the problem but created new headaches.
SIM cards mean using two phones or swapping cards constantly. Temporary applications are built for Americans: no real Canadian phone numbers, no French support, and half the time your data is their business model. Forwarding services are fragile and limited.
And none of them solved the real problem: it’s not just a phone number you need. It’s a complete identity infrastructure. A phone number, contact details, passwords, service tracking, all organized by context, by identity.
That didn’t exist anywhere.
So I built it
WIGGWIGG is the solution I’d been looking for for years and couldn’t find.
The idea is simple: each part of your life gets its own digital identity. Like a separate passport for each context.
- Selling on Marketplace? Your selling identity has its own phone number. If a buyer gets weird, disable it. Your real phone number is never touched.
- Freelancing? Your business identity has its own phone number, passwords, and contacts. Separate from your personal life.
- Dating? Share your dating phone number. Keep your real phone number for when the relationship has evolved and you feel it’s the right time to share it.
When something goes wrong in one area of your life, the rest isn’t affected. That’s compartmentalization, but without it becoming a nightmare to manage.
Privacy isn’t a feature. It’s the architecture.
Having seen from the inside how companies treat customer data, I couldn’t build a privacy architecture that operates the same way behind the scenes.
- Zero-knowledge encryption. Your passwords, names, and addresses are encrypted on YOUR device before they ever reach our servers. We can’t read them. Not “we choose not to”. We can’t, period.
- No tracking cookies. We don’t follow you around the web.
- Canadian company, Canadian privacy laws. We’re subject to PIPEDA and Quebec’s Law 25, among the strongest privacy legislation in North America.
Your phone communications go through Telnyx (SOC II Type II certified), because VoIP needs carrier infrastructure. But your identity data? Encrypted on your device.
That’s the difference between a privacy policy and a privacy architecture.
No venture capital. On purpose.
I’m building WIGGWIGG without investors. Nobody pushing for growth at all costs. Nobody asking “how do we monetize the user data?”
When you take venture capital for a privacy product, the incentives get weird. Investors want hockey-stick growth. Growth means collecting more data, running more ads, pushing more upsells. That’s the opposite of what a privacy tool should do.
In practice, bootstrapping means:
- Honest pricing. You pay for the service. Not with your data.
- Slower growth, better product. I’d rather serve 1,000 happy users than 100,000 frustrated ones.
- Long-term thinking. No exit strategy. No acqui-hire plan. Just a useful product that’s built to last.
Bilingual because it’s Quebec, not because it’s a feature
I’m from Quebec. Half of Canada communicates in French. Yet most tech products treat French as an afterthought: a badly machine-translated settings page, if you’re lucky.
WIGGWIGG is bilingual from day one. Not as a line item in a changelog. As a principle. Every screen, every email, every support interaction, in English and French.
If you’re building a product for Canadians, you build it for all Canadians.
What’s next
WIGGWIGG launches in early access Q2 2026. Canada first.
If you’re tired of managing your privacy with digital duct tape (separate SIMs, sketchy applications, fragile workarounds), WIGGWIGG is built for exactly this problem. Real identity infrastructure, private by design, built here.
I’m building this in the open, and I’ll share the journey here.
CAB is the founder of WIGGWIGG, a privacy-first digital identity management platform built in Quebec, Canada.