I’ve seen how your data gets treated from the inside
I spent years as a data engineer. My job was building the systems that collect, store, and process user information. I saw from the inside how companies handle your data. The shortcuts. The compromises. The gap between what the privacy policy says and what’s actually happening in the database.
That changes how you see things. Over time, I developed habits that would seem extreme to most people: separate identities, multiple phone numbers, careful compartmentalization between every sphere of my digital life. My personal phone number, I give it to maybe five people. For everything else (Kijiji, applications, forms), it was always a different phone number.
It worked. But managing all of that manually is exhausting.
The problem nobody solves
I tried everything. Additional SIM cards. Temporary phone number applications. Call forwarding services. Every solution fixed one piece of the problem but created new headaches.
SIM cards mean using two phones or swapping cards constantly. Temporary applications are built for Americans: no real Canadian phone numbers, no French support, and half the time your data is their business model. And none of them solved the real problem: a phone number alone isn’t enough. You need contact details, passwords, service tracking, all organized by context. One compartment per role you play in your life.
That didn’t exist anywhere.
So I built it
At some point, I stopped looking for the right tool and started building it.
WIGGWIGG gives each part of your life its own digital identity. A separate passport for each context.
- Selling on Marketplace? Your selling identity has its own phone number. If a buyer gets weird, disable it. Your real number is never touched.
- Freelancing? Your business identity has its own phone number, passwords, and contacts. Separate from your personal life.
- Dating? Share your dating phone number. Keep your real one for when the relationship has evolved and you feel it’s the right time.
When something goes wrong in one area of your life, the rest isn’t affected. That’s compartmentalization, without the nightmare of managing it yourself.
Privacy isn’t a feature. It’s the architecture.
Having seen from the inside how companies treat customer data, I couldn’t build something that operates the same way behind the scenes.
- Zero-knowledge encryption. Your passwords, names, and addresses are encrypted on YOUR device before they ever reach my servers. I can’t read them. Not “I choose not to”. I can’t, period.
- No tracking cookies. WIGGWIGG doesn’t follow you around the web.
- Canadian company, Canadian privacy laws. WIGGWIGG is subject to PIPEDA and Quebec’s Law 25, among the strongest privacy legislation in North America.
Phone calls and texts need carrier infrastructure, so those go through a SOC II Type II certified telecom partner. But your identity data, your names, passwords, addresses, never leaves your device unencrypted.
That’s the difference between a privacy policy and a privacy architecture.
No venture capital. On purpose.
I’m building WIGGWIGG without investors. Nobody pushing for growth at all costs. Nobody asking “how do we monetize the user data?”
When you take venture capital for a privacy product, the incentives get weird. Investors want hockey-stick growth. Growth means collecting more data, running more ads, pushing more upsells. That’s the opposite of what a privacy tool should do.
In practice, bootstrapping means:
- Honest pricing. You pay for the service. Not with your data.
- Slower growth, better product. I’d rather serve 1,000 happy users than 100,000 frustrated ones.
- Long-term thinking. No exit strategy. No acqui-hire plan. Just a useful product that’s built to last.
Bilingual from day one
I’m from Quebec. Millions of Canadians live, work, and shop in French. Most tech products treat that as an afterthought: a badly machine-translated settings page, if you’re lucky.
WIGGWIGG is fully bilingual. Every screen, every email, every support interaction works in English and French. That’s not a feature I added. It’s how I built it.
What’s next
Early access opens Q2 2026. Canada first. 500 seats.
If you’re tired of managing your privacy with digital duct tape, separate SIMs, sketchy apps, fragile workarounds, join the waitlist. I’m building this in the open and I’ll share every lesson here.
CAB is the founder of WIGGWIGG, a privacy-first digital identity platform built in Quebec, Canada.