Press & Media Kit

Name: WIGGWIGG
Author: WIGGWIGG

Writing about WIGGWIGG? Everything you need is here: our story, the facts, brand assets, and a real person to reach.

About WIGGWIGG

The Short Version

Copy and paste whichever fits your piece.

One-liner

WIGGWIGG is a Canadian, privacy-first platform that gives you real phone numbers and zero-knowledge encrypted vaults: a separate digital identity for each part of your life.

Full boilerplate

WIGGWIGG is a Canadian, privacy-first platform for digital identity management. It gives you a separate digital identity for each part of your life: a real Canadian phone number you can call and text from, plus a zero-knowledge encrypted vault for the passwords and details that belong with it. Work, personal, dating, online selling, gaming: keep them apart instead of routing everything through one number.

Privacy is the architecture, not a setting. Your passwords and identity details are encrypted on your own device before they ever reach our servers, so WIGGWIGG cannot read them, even internally. The company is incorporated in Canada and subject to Canadian privacy law (PIPEDA), and the product is bilingual by design in English and Quebec French.

WIGGWIGG is independent and bootstrapped, with no venture capital. That means it answers to the people who use it, not to investors: honest subscription pricing, no ads, no data selling, and a roadmap shaped by users.

Fast Facts

WIGGWIGG at a Glance

Founded

August 2025, in Quebec, Canada

What it is

Real Canadian phone numbers plus a zero-knowledge encrypted vault, organized by identity

Funding

Bootstrapped and independent. No venture capital, no outside investors.

Languages

English and Quebec French, throughout

Platforms

Web app available now. Native iOS and Android apps arrive with Early Access (Q3 2026).

Stage

Friends & Family beta (Q1 2026). Early Access, 500 seats (Q3 2026). Full public launch (later in 2026).

Founder & Company

Who Is Behind WIGGWIGG

WIGGWIGG is an independent, bootstrapped project built by one person in Quebec, Canada, and started in August 2025. Its founder, who goes by CAB, spent years as a data engineer watching how companies collect and handle personal information.

That work led to a set of personal privacy habits: separate identities, multiple phone numbers, careful compartmentalization. Doing all of it by hand (second SIM cards, burner apps, forwarding services) was exhausting, so WIGGWIGG was built to make complete identity infrastructure simple, affordable, and private by default.

WIGGWIGG stays deliberately faceless. It's a brand, not a personality: the focus is the product and the privacy promise behind it, not a founder on camera.

Why the name 'WIGGWIGG'?

Think of a dog wagging its tail: that joyful wiggle as it moves between moods. People wiggle between contexts all day (professional with clients, casual with friends, focused with a gaming crew). WIGGWIGG gives each context its own complete identity. It is pronounced WIG-WIG in both English and French, and 'gigote' (to wiggle) makes it land in French too.

Brand Assets

Logos, Colors & Type

Please use these assets as provided. Do not recolor, stretch, or rebuild the logo.

Logos & banners

PNG files for light and dark backgrounds. The wordmark and W are available as scalable vectors just below. Need editable source files or product screenshots? Email the press contact below.

Logo (square)

The W mark on our brand gradient. Best for avatars, app tiles, and thumbnails.

Download

Banner (English)

Wide horizontal lockup with the dog mascot and the English tagline. Use for headers and article images.

Download

Banner (French)

Wide horizontal lockup with the dog mascot and the French tagline.

Download

Banner (Bilingual)

Wide horizontal lockup with the dog mascot and both taglines (French above English).

Download

Mascot

Patch, our heterochromatic dog. Transparent background.

Download

Wordmark & W (vectors)

Scalable SVG vectors of the WIGGWIGG wordmark and the W, in four treatments: the brand gradient (our favored), solid purple for light or dark backgrounds, white to reverse on the gradient or photos, and black for single-color print only.

Wordmark (gradient)

Favored. On light or neutral backgrounds.

Download

W (gradient)

Favored. On light or neutral backgrounds.

Download

Wordmark (purple)

For light or dark themes. #7c3aed.

Download

W (purple)

For light or dark themes. #7c3aed.

Download

Wordmark (white)

Reversed, on the gradient or photos.

Download

W (white)

Reversed, on the gradient or photos.

Download

Wordmark (black)

Print only; avoid when color is available.

Download

W (black)

Print only; avoid when color is available.

Download

Brand Colors

The brand gradient is our primary signature. The solid colors below are used for feature categories within the product.

Brand gradient

#7c3aed → #7e22ce → #0891b2

The signature: 135° diagonal, purple to deep purple to cyan

Purple

#7c3aed

Primary brand and identity

Deep purple

#7e22ce

Gradient midpoint and identity emphasis

Cyan

#0891b2

Communications and technical features

Typography

Brand name

Poppins, Bold (700), always UPPERCASE

Body text

System sans-serif

Using the WIGGWIGG name

Always write it WIGGWIGG, in full uppercase.
Pronounce it WIG-WIG in both English and French.
Keep clear space around the logo.

Don't

Don't lowercase it or use mixed case (it's WIGGWIGG, not 'wigwig' or 'WigWig').
Don't abbreviate the company to 'WW' or a single 'Wigg'. The brand is always the full WIGGWIGG ('Wigg' names a mascot, not the company).
Don't recolor or redraw the logo.

Meet the Mascots

WIGGWIGG is a deliberately faceless brand, so the dogs carry the personality. There are two, and they mean different things.

Patch

The guide

Patch is the one named, constant face of WIGGWIGG: a stocky grey dog with mismatched eyes (one blue, one brown) and a dark patch over one of them. Patch is the helper who shows you around the product, always the same, always recognizable. The name reads the same in English and French.

The Wiggs

The many you's

Everyone else is a Wigg. The Wiggs are the anonymous supporting cast: the same dog wearing a different wig for each part of life, from work to dating to selling to gaming. They are nameless on purpose. They stand in for you and your separate identities, the way WIGGWIGG keeps every context apart. One you, many Wiggs.

Media Contact

Talk to a Person

For interviews, quotes, briefings, or asset requests (logos, product screenshots, source files), email our press contact. We respond in English and French.

Press & media

press@wiggwigg.ca

Online

wiggwigg.ca

It's a one-person operation, and every message gets read. Expect a real, personal reply.

In the News

No press coverage yet. If you're writing about WIGGWIGG, reach out and we'll help with whatever you need.